ALERT – As of April 21 2015 Google Will Favour Mobile Friendly Websites

Screenshot of a "not mobile-friendly" result from GoogleToday Google announced that as of April 21st, 2015 a major algorithm will be released where mobile-friendly websites become more common in Google’s mobile search results. With more than 50% of Google’s searches now coming from mobile devices this is a significant warning from Google for everyone with a website reliant on traffic/sales. Here are some of the key words from Google’s press release:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

So what do you need to do? Nothing if your website passes this test from Google.

What if your site does not pass this test? You need to make the required changes to bring it up to speed and thankfully Google’s resulting report (from your site’s failed test) will outline how. What is most important is that you realize this does not necessarily mean your whole design has to be redesigned. In about 50% of the cases we have found our own programmer has been able to increase the mobile friendliness of such sites to a level they can pass the test; the expense has been as little as $500 – $750.

In the other circumstances a more thorough redesign (or new WordPress theme) is unfortunately necessary. If you would like our in-house programmer’s opinion (and possible quotation) on bringing your site to mobile-friendly status with the minimum impact on your pocket book then please contact us.

PS. Don’t forget non-mobile-friendliness is only one of the ways your site can impede search engine success. If you use the Pagespeed Insights test from Google it will give you some insight into how quickly your site loads. It is commonly forgotten that Google also favours websites which load quickly. One of the main issues I see when running the pagespeed test on my client’s sites is their images are too large which is why I wrote this article to provide a simple fix for many facing this issue.

AND yes, passes the test – this is what YOU want to see from your website.

A screenshot of a successful mobile-friendly Google test


  1. I’m a member of IDC and Laurie said you would run a test for our sites? I’d love to find out if my website and then my blog are both Optimized and mobile friendly. How do I go about doing that?? It loads alright and appears fine on my device…but I understand there is more to it than that. Look forward to hearing from you. Thank you!

    • Sarah-Hannah Bedard

      Hi Debra,

      We would love to help you with the Optimization of your site. Please see our CEO Ross Dunns online schedule to book a free telephone consultation.
      Talk to you soon!

Leave a Reply

Your email address will not be published. Required fields are marked *